|The Event Organizers|
At the NTT Data event, however, the questions asked by the judges seemed newsworthy to me. Every entrepreneur, every executive, every salesperson, is always pitching their business or their products and services to everybody they meet. Sadly, most people don't do a very good job of it.
The judges at this event, however, had a rare knack for spotting the soft spots in people's presentations: especially for things they said that didn't quite make sense, and for the important things the presenters didn't say. I took careful note of the questions they asked, because these are the same questions people will ask themselves when they hear YOU pitch.
Here are a few of those key questions:
* “Do you have any success stories you can share?” (The entrepreneur who was asked this forgot to tell one. Even after being asked!)
* “How did your company get into 65 countries?” (Any time you make a big, impressive-sounding claim, such as your business operating in 65 countries, people will ask themselves how you managed that. Was it strategy, or just luck? Make sure you're boasting about the right things.)
* “When selling to customers, what benefits do you lead with?” (That was just another way of asking the two Big Question in business: How do you create value, and what makes you different?)
This is the sort of basic, useful story that people used to tear out of the newspaper and save for future reading. You can just click this link: