Now that he is relieved of the need to be re-elected, which has consumed most of his time, energy and attention the past year, I hope he can get down quickly to the neglected business of accelerating the ailing economy. Here are a few things he should start doing immediately.
· Announce some objectives: Obama was silent throughout the campaign about how he would fix the economy. Time for a plan: how can his 150 million fans support his efforts if they don't know what he’s trying to do?
Is his plan to focus on job creation, economic stimulus, or deficit reduction? He should explain what challenges he wants to take on, and set some specific objectives, or targets, for the improvement he would like to see. Then he should announce how he is going to tackle the problem. He doesn't have to do this all himself: appointing prominent and committed citizens to get-’er-done task forces would focus attention on the problems and ignite a public dialogue on the most effective solutions.
· Be specific. I liked Romney’s shout-out to the “job creators" in last night’s concession speech. Start investing, start creating jobs. It was a clarion call to the people who can make a difference to start making one. The fact that he did it now, following the end of partisan campaigning, gave the issue (and Romney’s commitment to it) greater credibility.
· Tell people how they can help. From the start, Obama’s campaign has always been about a shared revolution. So he should harness the power of his followers and get them started fixing the issues he has identified as priorities. What can “we the people” do immediately to help jump-start the economy, create jobs, reduce demand on government services, or even preserve the environment? Give people some direction and watch them go.
· Do it now. Strike while the iron is red-hot. Obama’s win has revitalized his followers, and his victory speech ignited hope and emotion. Leverage that passion now; it's such a powerful resource. In a few weeks (possibly days) it will have dissipated into the usual daily apathy.
· Stay in touch. We have become accustomed to seeing you on TV every day. Take a few days off to recharge, but don't be a stranger. Americans reacted warmly to the confident, re-energized winner they saw last night on TV. They liked it when you spoke of climate change and “straight or gay” – clearly, the pre-election fetters are off and you can be yourself again. So often you have been accused of being aloof and distant. Last night you re-engaged with the electorate: stay hungry, stay passionate, stay casual and confident, stay in touch.
When leaders and followers are engaged like that, anything is possible.