I recently overheard a very successful entrepreneur advise a less experienced employee on how to build great customer relations.
The employee was just about to fly to the U.S. to meet a new marketing partner and seal a promotional deal that could prove huge for the company. In a gentle, low-key way, the entrepreneur shared some hard-won advice that will probably stay with the employee forever.
“Like always, concentrate on relationship first,” he said. “Make sure you ask her a lot of questions. What’s your agenda? What are you trying to do? What are your objectives?”
Details of the deal - and a valuable new relationship - come later.