Sunday, January 01, 2006

A New Year's Message on Clear Communication

As you may know, I am a huge believer in clear, simple communication in business (as in life).
Your communications must state clearly what you want or intend, and the benefits that the reader/listener may thereby derive.

I think we have much to learn from the following sign:



Happy New Year!

2 comments:

George Torok said...

Rick,
Like your photo of the crocodile sign. The sign is so much more effective with the croc in the photo. How does one get a crocodile to pose for the camera?

George

Rick Spence said...

George:

Ummm... very carefully?