Thursday, December 20, 2007

Why Big Companies are Dysfunctional

Smart companies don't expose their employees to messages like this one.

Here's a link to a not-so-festive holiday message from Pierre Karl PĂ©ladeau, president and CEO of Quebecor Inc. It's a great example of the sort of thing employers should never do.

What's wrong with it? It is stilted, cliched and joyless. There is neither genuine emotion nor an original thought.

Peladeau's eye are glazed over (I presume he's reading the whole thing off a teleprompter), his body language is stiff, and he stumbles over key phrases. If you don't have time to do it over till you get it right, then don't do it at all.

It's like some terrible parody of a Christmas wish - except that it's for real. And it comes from one of Canada's top communications companies.

Sit through it if you can. The link (however long it lasts) is here.

(Thanks to for the link.)

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