Sunday, May 20, 2012

Only as solo as necessary

Entrepreneurs are famed for being solo achievers, pursuing singular visions. In reality, however, successful entrepreneurs operate only as "solo" as necessary.

My most recent column in the National Post stemmed from a discussion with an entrepreneur whose idea of business development was spending way too much time doing research solo on his computer instead of talking to players in his market.

My rant continued...

"Google is an unmatched business reference tool. But there’s a limit to the help you can get from other people’s websites. Sean should spend less time on the computer, and more time seeking help from real live business people in his market who can answer his questions.

I’ve met lots of entrepreneurs like Sean, filled with passion for their business ideas, but hesitant to bounce them off other people. That’s exactly the wrong attitude. Keeping a great idea to yourself is like buying a beautiful bouquet of roses and locking it in a closet. Ideas are made to be poked, prodded and improved. Get them out in the open. Like flowers, they shrivel and decay in the dark..."

You can read the rest of the column here....

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