My yarn last week on Kiss co-founder Gene Simmons and his new book was a tough one to write.
On one hand, Simmons is a tremendous innovator and entrepreneur in the world of rock and roll. And in reality TV, for that matter. And maybe even Arena Football.
But he doesn't have much value to give to entrepreneurs. And neither does his new book, ME Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business.
As I wrote in my column, the subtitle is the best part of the book.
I don't usually write negative stories. If a book, a person or a company has nothing to offer, provides no new ideas or nothing to learn from, I figure it's generally not worth my time or yours to write about.
After my phone interview with Simmons, which was a negative experience because he had no interest in answering my questions, I debated whether to even write a story on him and his book. In the end, I decided that writing about the intersection of a four-decade rock icon with the new world of entrepreneurship was probably worth while. Especially if it sparks any thoughts or questions about what constitutes an entrepreneur, or inspires someone who had never thought about running their own business to consider taking that path.
So here's the story.
Let me know what you think.