Tuesday, March 31, 2015

Why should the press write about your business?

I often hear from entrepreneurs who have read one of my articles in the National Post or PROFIT Magazine. I think they go "harrumph. My business is much more interesting than the business he's writing about today," and so they email me about covering their business.

Once I got a letter from someone who said, more or less, "Loved your story about the company that makes animal tracking devices. My business does the same thing. You should write about me."

I told him that the fact that i had just written about the animal-tracking business constituted a pretty safe guarantee that I wouldn't write about it again for at least seven years.

I got a similar letter from an entrepreneur today. In my reply, I told him what makes a great story for me. I thought you might like to know, too.
(His name has been omitted for obvious reasons.)

Hi -----------. Thanks for getting in touch.

When I write a story about a company, there's usually a theme or lesson on it that other entrepreneurs can learn from. Because business owners are way too busy to read just for general interest.

So I'm wondering what you think the theme might be of a story about (your business name here)? What major challenges have you had to overcome? What "secrets" of survival and success have you learned?

These are the essences of a good small business story for me.

Thanks very much.



Mark Anthony said...

Amazing…what an awesome blog! You have a way with words and how I wish I can write like you. I am starting my freelance career as a blogger on all topics under the sun. Is there a niche for writers like me who want to write on everything and anything? I found some really cool sites like sell photo template, work from home that are the best platform for beginners like me…and of course, for the professionals. What are your thoughts on e-Marketplaces?

Nosherwan Adil said...

Sometime its compulsory to focus on entrepreneurial act. Entrepreneurial skills are significant in this regard. In my opinion press also should require to play important role. Entrepreneurial act is important here.

Nosherwan Adil said...

Why people are not thinking about Entrepreneurial

Nosherwan Adil said...


Nosherwan Adil said...