Tuesday, November 29, 2016

One of the coolest startups I've ever encountered

Little Box of Rocks is a Winnipeg company that sells bouquets of rocks. It’s one of the most creative and original businesses I have ever seen.

Founder Kiera Fogg is a stay-at-home mother of three who was looking for a business she could run from home – and hit pay-dirt with her beautiful giftboxes of polished stones and crystals. Featured in gift guides from the likes of Gwyneth Paltrow and Cameron Diaz, Little Box of Rocks now has robust sales to throughout Canada, the US, and Australia, and is
looking at selling through retailers by mid-2017.

Most importantly, Fogg figured out that building a brand is all about telling compelling stories. 

Each of her “bouquets” carries a message – of hope, health, courage, love – that’s pretty much guaranteed to please both sender and recipient. Fogg created every bouquet and wrote every story herself,  reminding all of us that business is an art form, and creativity is an endlessly renewable resource.

Fogg will be appearing on the CBC’s Dragons’ Den on Dec. 7. She is sworn to secrecy about what happened in her appearance, which was taped six months ago. But I’m pretty sure she rocked it.

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