The story that consumed my attention in March is now in print (and online). I researched the top 10 trends that will most affect business over the next five years for PROFIT Magazine.
My article came out longer than expected, because I just couldn’t do justice to the new demographics, nanotechnology, or even China, in the space I was assigned. So my 10 Trends turned into 7 for publication. (The remaining three will be doled out over the next few weeks in PROFIT’s online newsletter, PROFIT Xtra.)
For the record, here are my Top 7:
• The sensor society (RFIDs are just the beginning)
• Telling customers what they want to hear (the new economics of one-to-one marketing)
• Aging boomers fight it every step of the way (the graying workforce means big changes in business, and an unexpected succession crisis)
• The China syndrome (The Middle Kingdom’s rise into the first rank of industrial nations is creating huge opportunities and risks)
• Innovation in process, not product (just think of Dell: with manufacturing now a commodity, how you do business will be more important than what you make)
• The end of cheap oil (coming faster than we think)
• Treating customers like human beings (in the Age of the Individual)
Alas, my other three trends are:
1. Wireless waves: Canada’s current wireless market is like a supermarket with just two shelves of food
2. Matter on demand: Nanotech is a whole new way of looking at manufacturing, materials and innovation
3. Space Travel: Between the Mars probes, SpaceShip One’s capturing of the X Prize last year, and Virgin Galactic’s upcoming fleet of space ships, space flight is capturing the public imagination again and becoming a growth industry. We will never look at our planet the same way again.
You can check out the 7-point story at
I will try to keep you updated on the other three trends as they are published online.
Meanwhile, do check out Virgin Galactic’s website at
Welcome (finally!) to the 21st Century.