I just had some guy knock on my door to tell me about the fabulous fish and steaks he distributes – perfect Alberta steaks from High River, best barbecuing ever, that sort ofthing. He seemed very sincere but I was just trying to get rid of him, cuz I have work to do.
Then he offered his fabulous guarantee: meat so tender, you can cut it with a plastic fork. And if it’s not, he said, with a grand sweep of his arm, he would come back and mow my lawn.
Well, that got my attention. It didn’t make the sale, but it did make me ask for his brochure. And it made me a lot more likely to try him out. Self-confidence such as that inspires confidence in others.
How can you inspire confidence among disinterested prospects?
What grand gesture can you make?