Tuesday, January 23, 2007

This is what marketing is all about

Kodak - Winds of Change

This is a brilliant video from YouTube. It's a 3-minute Kodak commercial produced for internal use that proved so popular they've released it publicly.
Click the screen once or twice to see what could be the best Web 2.0 marketing move of the year.
It takes what was great about Kodak, shakes it up and down, admits the company's faults, and then throws down the gauntlet for the future. Masterful stuff.

(Turn your volume down. The announcer may get a little excited. )
"They've got things in their research labs that will make biometrics look like a Happy Meal toy!"

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