I listened this morning to the PROFIT 100 Online Summit, an interesting experiment by PROFIT Magazine to bring their brand to the interactive web.
This morning editor Ian Portsmouth gave a great presentation on the “Best Lessons of Canada's Entrepreneurial Leaders.” It was sort of a long lecture though (albeit with slides attached), and I still find these things a little … thin. (I listen to podcasts only in the car when there’s nothing else to do.) More interesting was the Q&A that followed, when Ian answered questions sent in by online attendees.
The interesting thing is that the information in that part of the show wasn't as useful as in Ian’s speech, but it was more interesting simply because it was more dynamic. Make of that what you will, Web 2.0 marketers worldwide.
If you're online today (Tuesday, Sept. 25), there is still time to take part. At 3 pm eastern time, Ian will be interviewing Brian Scudamore, founder of 1-800-Got-Junk, one of Canada’s most thoughtful and innovative CEOs. You have probably seen their cheesy signs all over town. Don't laugh – they have helped the company reach $100 million in sales! So if you get a chance to hear Brian, grab it.
You can also go to the site to listen to Ian’s speech anytime. It’s been archived for three months (which means if things get dull Christmas morning, you’ll have one last chance to hear it). I presume Brian’s interview will also be available in archive form.
PROFIT also has other videos from a previous conference online at the site, so it’s worth checking out. To register (takes only a minute), go to http://events.unisfair.com/index.jsp?eid=215&seid=28&code=pro5