Try following Toronto-based communication consultant Mark Bowden's five-step Penta-Point system. As described in my Financial Post column this week, Bowden's system is designed to help you decide what matters to your audience and then structure your messaging for maximum effectiveness.
In barest outline, here's how Bowden suggests you plan your next pitch (whether it's a sales conversation, a motivational message to the troops or a plea to your board of directors):
Step 1. Where are we now?
Step 2. Why are we here?
Step 3. Where do we want to be?
Step 4. How do we get there?
Step 5. What exactly are we going to do?
Click here for the full story.
Learn more about Mark Bowden at his website.
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