Fiddler on the Move

A great sub-headline on an article in the March issue of Inc. magazine sums up the startup experience:

"A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want."

(For extra credit, how many of those dials can you name?)

(In the ensuing article, author Joel Spolsky mentions the following dials to fiddle with: "Price. Location. Employees. Marketing. Advertising. Return policies. Trade shows. Products. Search-engine optimization. And every item in your budget.")

Fiddle here to read the original article.