Thursday, August 20, 2009

Your three biggest fears solved for you!

An email crossed my desk last week identifying the three biggest fears of business owners. So, contrarian that I am, my column this week in the National Post looks at simple ways to overcome those issues that seem so daunting to many business owners.

The three fears: fear of not marketing effectively; never being able to retire; and not staying abreast of new technology.

So click here to read the story and extinguish those fears one by one.

Excerpts:
"If you don't know whether you are marketing effectively, then you're not. Today's digital marketing tools such as websites and e-mail, search-engine optimization, promotions and newsletters are tailor-made for analysis. Don't waste another penny on unmeasured media until you have a clearer idea of what works."

and:
"Whenever anyone recommends you invest in a new technology, demand a written business case (yes, even from your children. If they believe in it, let them say why). What are the costs and benefits, and what unintended side-effects should you expect?"

1 comment:

max.tribolet said...

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http://www.youtube.com/watch?v=rLbU46a-n2g