Friday, November 06, 2009

Even billionaires strive to please

My column in this week’s Financial Post tells about my recent encounter with billionaire Scott Cook, founder of Intuit (Quicken, QuickBooks, etc.).

He came to Toronto last month to kick off an Intuit Canada campaign to get closer to the small business market by holding information sessions with working entrepreneurs across the country. Cook himself facilitated the first one, asking 14 Toronto business owners about the problems that keep them awake at night.

So my story looks at small business’s most urgent needs today, as well as how one company is getting closer to that market in order to identify the problems it can actually solve.

Here’s an excerpt:

After the meeting, I asked Cook if he'd heard any promising ideas. One big one, he said: "Social media as a time suck."
"I don't claim I understand it yet," he said, "but it's given us more to do."

Read the full story here.

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