Slowly getting back into blogging mode after a busy few weeks.
Here's a great article from the National Post on how a few entrepreneurial organizations use social media -- particularly Facebook ads and Google pay-per-click -- to promote their cutting-edge products. Lots of best practices here.
Click here for the full story by Denise Deveau.
More entrepreneurs need to use and experiment with these amazing marketing tools. If someone had told us 15 years ago we would soon have a no-risk advertising medium that lets us target our market precisely and pay only when prospects actually respond to our ads, we would have thought they were lying. Then we would have gone home and prayed for that day to arrive!