No Ho Ho: Antiquated, one-size-fits-all marketing model; all customers pay the same price
Yes: Prepares an annual operating plan, and checks it twice
No: Hiring practices include recruiting only elves in his workshop
Yes: Popular brand is known the world over
No: Failed to control his intellectual property, meaning anyone can use his image to sell anything
Yes: Exports to over 200 countries
No: Tax and visa status unclear; not good with paperwork
Yes: No. 1 in market share
No: Only works two days a year
Yes: Creates incredible value for his customers
No: No known succession plan or exit strategy
Yes: Has clearly defined communication plan focusing on one positive message:
Merry Christmas to all!
And best wishes for a happy holiday, and a prosperous New Year!
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