Why Groupon turned down Google, and other cool stuff

My friend Amrita Mathur has just launched a new blog on technology, media and startups. It's worth your attention because she's a good writer and frightfully smart.

 

Today she is blogging about why Groupon turned down Google's $6 billion acquisition offer. She even makes it sound like it was the right thing to do.

Here's what she says:

"Groupon is no fool. They know how valuable a support they can be to Google’s Adwords service – allowing vendors to deepen their existing relationships with Google. Not to mention the loyalty it might bring back to Google, the same loyalty they have lost to the Facebooks of the world. Groupon also knows they would be quite complementary to Google Places as well as Google’s new service Hotpot."

Go ahead. Read Amrita's full story here.