I've already had some feedback that the links in yesterday's posting have been useful to some people in creating a new, more effective positioning statement (elevator pitch, inspiring proposition, whatever).
That's terrific news. Thinking about what you do from the customer's point of view is always a great focusing exercise, and can reveal new ideas, opportunities and talking points.
Now I'm thinking there's a follow-up column in this. If you've read my FP column this week and worked on your seven words, or if you've tried the PitchWizard I linked to, please let me know what your results were. It may even earn you some publicity in a national newspaper.
(But I have to strike while the iron is hot, so please get back to me by Feb. 20.)
One more link you may find useful: Toronto-based Michel Neray has been helping people develop their "Essential Message" for years. Click here for Michel's self-marketing tools.