This week’s National Post column presents a year-end grab-bag of business tips, on everything from making the most of holiday downtime to five low-cost ways to generate new business. (I plundered scores of unread email newsletters in my inbox to find relevant, easy-to-implement tactics and tips. )
Adjust product portfolios
Consumers in a weakening economy will trade down to products that emphasize value. Reappraise demand for each item in your product line. Focus on multi-purpose goods rather than specialized products. In grocery categories, quality house brands will eclipse national brands. Industrial customers prefer to see products and services unbundled and priced separately.
Source: Business Bulletin, from Toronto accountants Bennett Gold
Read the full story here.
It's easy, lazy reading for the ho-ho-holidays!