As we head into the holidays and the New year, don't let the bad economy get you down. A 1% drop in economic growth is not the end of the world: there is growth and opportunity throughout the economy.
Unfortunately, there is such a thing as over-reacting to recession: cutting back too much, silencing your marketing, letting go your best people, or simply filling them with pessimism. Actions such as these only inhibit your company's ability to bounce back.
For a glimpse at a brighter future, read my column in this month's PROFIT Magazine: And Now, The Recovery. (You can even vote on the topic of next month's column.)
In the meantime, please avoid the mistake made by this Canadian entrepreneur:
Thank you for visiting Canadian Entrepreneur this year. Please accept my best wishes for a safe and happy holiday season!
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