Unfortunately, there is such a thing as over-reacting to recession: cutting back too much, silencing your marketing, letting go your best people, or simply filling them with pessimism. Actions such as these only inhibit your company's ability to bounce back.
For a glimpse at a brighter future, read my column in this month's PROFIT Magazine: And Now, The Recovery. (You can even vote on the topic of next month's column.)
In the meantime, please avoid the mistake made by this Canadian entrepreneur:
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