Mandie Crawford, founder and chief roarer of Roaring Women, asked me earlier this week if I had any tips on managing through recession. I'm rarely lost for words, so I put together a short article on 10 recession tips - stuff I have learned recently, written about in my columns, or used in my speeches.
Things like:
Measure your marketing.
Leverage partnerships.
Figure out how you can offer more value to your customers.
You can read the whole story here.
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