Trendwatching.com has released its list of 10 Crucial Consumer Trends for 2010.
Some of these are a bit too cute, and some trying too hard to be cool. But if you can fight your way through the confusing verbiage, this list offers some good ideas you might want to start grappling with.
Here's the condensed version of the list:
1. Business as Unusual
Forget the recession. Te societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
2. Urbany
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
3. Real-Time Reviews
Whatever you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.
4. (F)Luxury
Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be.
5. Mass Mingling
Online lifestyles are fueling and encouraging 'real world' meet-ups like there's no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
6. Eco-Easy
To reach meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.
7. Online Tracking & Alerting
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their "web of control."
8. Embedded generosity
Generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
9. Profile Myning
With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce services to help them make the most of it (financially), from intention-based models to digital afterlife services.
10. Maturialism
2010 will be even more opinionated, risqué, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
For more details, info and application ideas, go to http://trendwatching.com/briefing
2 comments:
Gritty, a bit cloudy on some of the points. Maturialism strange word anything - goes, risky.
Digital after-life services? Never heard that one before. Puts a whole new meaning to the idea of "Second Life"....
I agree with you that some of these are indeed trying to be a little too cool and impressive sounding. But, overall a thought provoking list of predictions, and a lot of them are pretty positive ones at that ("embedded generosity", "eco-easy" to name a few), which is nice to hear for a change.
-Pat
Post a Comment