Thursday, March 04, 2010

How to Build a Personal Brand

Everyone knows how important it is to manage their personal brand, but how do you do it and where do you start?

You’ll find seven great approaches from the pros in a new article by Dan Schawbel at
Here’s the gist:

Own Your Google Results, says author David Meerman Scott. (He did it by using his middle name.)
Stand Out from the Pack, says marketing guru Seth Godin. Champion unexpected ideas and insights.

• Get People Talking About You, says Tim Ferriss (author of The 4-Hour Workweek). Learn to create buzz, online and off. Online content never disappears!
• Attach Yourself to a Bigger Brand, says Steve Rubel. As a senior VP for Edelman Digital, he leveraged that brand to become a prominent media pundit.

Focus, Focus, Focus, says John Jantsch, who stuck his Duct Tape Marketing brand on all of his blogs, books, columns, and workshops.
Be Nice to Everyone, says Gary Vaynerchuk of video blog Wine Library TV. His personal credo, Be kind to everyone, has generated a large following.

• Give Before You Receive, says Keith Ferrazzi, author of the networking book Never Eat Alone. Instead of asking people for favors, ask, “What can I do for you?”

Read the full story here.

I would add a few more points. Don't push your brand too explicitly. Share. Give other people plenty of credit. Network and cross-promote with other people and aspiring brands, but don't compromise your quality or your principles. People will judge you by the company you keep.

Want to know more? Dan Schawbel publishes on online periodical called Personal Branding Magazine.

No comments: