"The underdog in many products... can pick and choose where it wants to hit the giant. The giant, by contrast, must defend itself everywhere."
George H. Lesch, former president, Colgate-Palmolive (1960-1971)
(Lensch himself seems to have been quite the innovator. Under his leadership, Colgate-Palmolive developed such new products as Cold Power laundry detergent, Palmolive dishwashing liquid, and Ultra Brite toothpaste. In 1963, it also introduced a new food wrap called Baggies. In 1967, Colgate's sales topped $1 billion for the first time.)