Can “Canada’s Picture Province” become “the Davos of Entrepreneurship”? That’s the subject of my column in this week's Financial Post on the events of the first annual New Brunswick Entrepreneurs Summit.
The conference featured some of the best entrepreneur speakers I've ever heard, and I will be writing about some of them again. But this column will give you a high-level feel for what went on.
Hachey's top tip is to know your customer. She started Go-Go with set ideas, and resisted at first when clients asked for other services, such as evening day care. Eventually, she says, "I figured if you're going to pay the bill, I might as well make it work for you."
Hachey's other tips: Build your business around your employees' capabilities; create consistency in your communications, pricing, and policies; seek out mentors and "thank them, thank them, thank them."
You can read the full story here.
You can also read my live-blog posts at the summit by clicking here. (For best results, scroll to the bottom of your screen and then read the posts from bottom to top.)