Is lying a necessary part of an entrepreneur’s job description?
My column in this week's Financial Post questions looks at some common business lies and asks whether we can afford to do without them. Can an entrepreneur succeed without falsehoods? And do financial forecasts count as lies? What about photos of a Big Mac?
In the long run, under-promising and over-delivering are your best bet. Lying forces you into a shadowy world of non-accountability -- you have to hide from those whom you've deceived.
When you develop a reputation for truth-telling, you get to live in daylight.
I've had more email response from this column than anything else I've written in several years. I look forward to reading your comments. (hint, hint)