A lot of business people still have trouble with the concept of strategic planning. They wonder who should do it, and what it's for.
I just encountered a great explanation of strategy. It comes from a book, The Power of Strategy by Jacoline Loewen of Strategy International.
"I think that strategy is very similar to the search for the Holy Grail.
"Renowned knights traveled great distances and overcame severe hardship in the struggle to find this sacred relic, the chalice used by Jesus at the Last Supper. Finally, Sir Galahad was the one who discovered that the Holy Grail is, in fact, within us. There is no right or wrong answer -- it is the journey that provides the learning, not the Holy Grail itself.
"In strategy, it is the process of people going through the questioning and thinking that ingrains the strategy into their everyday actions, not the plan itself."
You can read a much longer excerpt from Loewen's book at http://www.strategyinternational.com/index.php?menu=7023&