A week ago I penned a response to an item in the AIMS (Association of Internet Marketing and Sales) newsletter in which the writer advised companies not to encourage employee blogging because, basically, employees can't write.
I think that's nonsense. I believe that if companies give employees the right tools, encouragement and support (i.e., editing), then teams of employees can use blogging to engage their customers and contacts in new and powerful ways.
As I wrote, "Yes, good blogs are tough to pull off. But to say that companies should not blog because most of their employees lack the skill or motivation to post coherent thoughts on a regular basis is like saying companies shouldn’t have security guards, since none of their employees wants to walk around the premises at night carrying a flashlight. "
The article got picked up by OneDegree.ca, a cool new Canadian site for Internet professionals founded by Ken Shafer - who also founded AIMS.
If you wish, you can read the whole bloggin' story here: