Friday, March 14, 2008

The Power of Testimonials

I regularly urge entrepreneurs to take greater advantage of testimonials. When a customer says you’ve done a great job, that carries so much more weight than anything you could ever say about yourself.

And if you have no positive customer testimonials, you should go out and ask for them.

Some people ask me, “But won't people assume we just made these up?” (Especially since customers’ identities are often obscured, for reasons of confidentiality). My response is that when you have positive, customer-written testimonials, they usually have a personal energy and tone that anyone can recognize as genuine.

So don't sit there making excuses – go out and collect some testimonials.

This rant was triggered by a recent e-newsletter article by Michael Hughes, the Ottawa-based “Networking Guru.” He calls customer testimonials “the perfect promotional strategy.”

After quoting an enthusiastic testimonial for another Ottawa-based speaker (Voyageur Bob), Hughes goes on to write:

“This unsolicited testimonial represents the most powerful, productive and profitable promotional strategy I have ever encountered. Stop looking for a magic bullet recipe that will attract clients or advance your career.

"Instead, hone your craft, develop your expertise or build your skills to such an extent that clients and colleagues will brag about you and your value."

Well said, Michael.
And you can quote me.

Read more about Michael Hughes or sign up for his free e-mail tips here.

1 comment:

Anton said...

You are completely right about the power of testimonials !

That's why our company (BBC) appealed to Our Clients ( Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.

The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.