All business people should be working constantly on refining their elevator pitch - the 10-second to two-minute description they use to explain what they or their companies or their products actually do.
In mingling with the software moguls at the Branham 300 lunch event in Toronto earlier today (see previous posts), I found myself meeting lots of people who weren't able to escape the jargon and explain their offering (and benefits) in language that could be easily understood by laymen, journalists, or their children or grandparents.
So when I saw this video, I had to laugh. Click below and watch as a standard corporate video descends into buzzword hell and becomes increasingly - and humorously - incomprehensible. Then think of the poor journalists, ad agencies, accountants and spouses who have to follow jargon of this type every day.
Click here to meet the Rockwell Retro Encabulator. (It's just two minutes.)
Thanks to John Mayer for the link. (Yes, that John Mayer. We're Twitter pals now.)