When three senior business people last week asked to pick my brains on social media, I realized marketing has reached a tipping point. People are moving away from mass media and starting to really come to grips with Facebook, Twitter, blogging and other marketing channels made possible by social media.
So in my Financial Post column this week, I tried to make sense of this burgeoning opportunity – with an 800-word guide to social media.
“The humble electronic newsletter may still be your best tool for informing and motivating clients. Easier, cheaper and quicker to produce than the paper-based version, e-newsletters build relationships with clients by providing company and product news, industry updates, and advice on how to get more from your products.
"They also leave a trail of statistics that indicate how many people opened your message, what they read and how many visited your website and did what you want (e. g., registered or made a purchase).”
Read the full story here.