Does your business have loyal alumni, fans or other resources you could be making better use of?
My column in this week’s Financial Post looks at one entrepreneur who found a valuable resource of ideas and support under his very nose – once a year.
That entrepreneur is Vic Fedeli, mayor of North Bay, Ont., and my article explores how he meets every Boxing Day with young people who moved away from town – but still come home for Christmas. He asks them to brainstorm ways that North Bay, a city of 54,000, can develop a stronger economy, and what it would take to bring them back.
Result: he is leveraging a resource North Bay never knew it had – and getting lots of great ideas for strengthening the economy.
It's a good news story that reminds us of the human assets we may all be neglecting around us.
You can read the full story here.