I recently read a passionate post by an entrepreneur on LinkedIn urging everyone to join the video revolution, Why, with a $150 camera, free editing software and distribution by YouTube, anyone can create a world-class profile for their business!
To me that's like telling someone, "Hey, a Picasso just sold for $10 million. You should take up painting." Creating a video is an art in itself, and probably outside the skill set of most entrepreneurs. Of course they could learn it, but is that really the best use of their valuable time?
So why would we now issue a blanket suggestion to untrained amateurs to script, produce and edit their own videos?