Wednesday, June 02, 2010

Winning in a Slow-Growth Economy

I've been hearing many business owners complain that this recovery isn't taking hold like they thought it would. Business is still saggy, projects are on hold, no one's making decisions.

My column in this week's Financial Post offers specific strategies and tactics for succeeding in a sluggish marketplace. It draws on lessons from U.S. consultants David Rhodes and Daniel Stelter, authors of the new book, Accelerating Out of the Great Recession: How to Win in a Slow-Growth Economy.


“Once your core is secure, get aggressive. Rhodes and Stelter dust off dozens of examples of companies that achieved lasting competitive edge by switching to offense while their competitors retreated. After Wall Street collapsed in 1929, IBM's Thomas J. Watson accelerated investment in new business machines, confident that Depression-whacked companies would embrace automation to reduce costs. By producing lower-priced machines and launching a leasing program, IBM doubled revenues between 1928 and 1938, while the industry declined 2%.”

Click here to read the full story.

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