To quote the official release:
UPS deserves a lot of credit on this project. This is not a “sell”-- it’s an attempt to provide information that real people need. The focus is on information, and there’s good information here if you give it a listen.
"Reaching out a helping hand to Canada’s small business market, UPS Canada today announced the launch of a new advice-oriented podcast series called Logistically Speaking. Hosted by Canadian small business expert, journalist and blogger Rick Spence, the podcasts will be available for download through iTunes and other podcast directories, as well as on UPS.com.
“We’re always on the lookout for new ways to reach Canada’s small and medium-sized businesses (SMBs), providing them with advice to help them stay competitive in today’s global marketplace,” said Greg Kane, vice-president of communications for UPS Canada. “With limited time and resources on their hands, we felt a podcast would be an ideal way to reach out to busy entrepreneurs and offer downloadable tips and tools for improving their businesses.”
Of course, if enough people listen to the podcast, we'll do more of them.
And it’s on iTunes. Next maybe I’ll be hanging out with Bono at the Grammies.
In this month's episode, I’m interviewing Justine Hendricks, Regional Vice-President of Small Business Sales, Export Development Canada, on the topic: Why Go Global? Lots of great info and inspiration from a woman who knows her stuff.
You can hear or download the 'cast here. It’ll take you 10 minutes to listen.
Let me know what you think.