Monday, April 21, 2008

"My name is Rick and I'll be your interrogator today"

Here's the link to today's Financial Post column recounting my experiences at the Dragons' Den auditions.

In this article I give the CBC TV show credit for raising "investor awareness" among Canadian entrepreneurs:"

"Dragons' Den is doing a great job educating Canadian innovators about the cruel realities of markets. This was my second stint as a deputy dragon. I was delighted to see pitches were much stronger than last year. The essential message of capitalism is getting through: To win investors' support, you must know your market and offer a return that more than compensates the risk. Pitchers are talking more about the size of the opportunity, market growth and
return on investment."
Of course, nobody's perfect. I found 5 common errors that should be taken into account by anyone pitching business ideas and opportunities:

* Not clearly stating what you want.
* Putting too much faith in the idea.
* Failing to differentiate your product.
* Not selling yourself.
* Taking too long.

Read the article here.

1 comment:

Ryan said...

Hi Rick,

I’m from London, England but read your article online about dragons den at http://www.financialpost.com. Just wanted to say a big thank you, it was a great read and I’m going to be adding a link to the article on my website (www.loveinventions.com) at the end of the week.

Ryan