In this article I give the CBC TV show credit for raising "investor awareness" among Canadian entrepreneurs:"
"Dragons' Den is doing a great job educating Canadian innovators about the cruel realities of markets. This was my second stint as a deputy dragon. I was delighted to see pitches were much stronger than last year. The essential message of capitalism is getting through: To win investors' support, you must know your market and offer a return that more than compensates the risk. Pitchers are talking more about the size of the opportunity, market growth andOf course, nobody's perfect. I found 5 common errors that should be taken into account by anyone pitching business ideas and opportunities:
return on investment."
* Not clearly stating what you want.
* Putting too much faith in the idea.
* Failing to differentiate your product.
* Not selling yourself.
* Taking too long.
Read the article here.