Does your business have loyal alumni, fans or other resources you could be making better use of?
My column in this week’s Financial Post looks at one entrepreneur who found a valuable resource of ideas and support under his very nose – once a year.
That entrepreneur is Vic Fedeli, mayor of North Bay, Ont., and my article explores how he meets every Boxing Day with young people who moved away from town – but still come home for Christmas. He asks them to brainstorm ways that North Bay, a city of 54,000, can develop a stronger economy, and what it would take to bring them back.
Result: he is leveraging a resource North Bay never knew it had – and getting lots of great ideas for strengthening the economy.
It's a good news story that reminds us of the human assets we may all be neglecting around us.
You can read the full story here.
3 comments:
Super idea, and so ulike a politician to come up with anything orginal and useful!
In my experience, there are all kinds of politicians. Fortunately, this one is a successful entrepreneur, so he embraces new ideas. And consensus.
This is such a smart approach. As someone raised in Sault Ste. Marie, another economy badly in need of its young people, I wish more northern towns would do the same.
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