Sean Moffitt of BuzzCanuck is probly be Canada’s top expert on word-of-mouth marketing – which in these days of wikis and blogs and YouTube and social media can be more powerful than ever.
“Unfortunately,” says Sean, “word of mouth just doesn't happen, and like most great things in life, it starts with a first courageous step into the unknown.”
Fortunately, he has offered 29 links to get you started. I hope he doesn't mind sharing them with you here.
Visit http://buzzcanuck.typepad.com/ for much, much more.
Great introductions to word-of-mouth marketing:
- How To Sell In Word of Mouth Campaigns to Your Boss
- The 10 Steps to Building Your Corporate Podcast
- An Entry Level Guide to Vlogging
- How to Visit Second Life
- How to Be Blogged About
- How Bloggers Should Approach Companies
- How Companies Should Approach Bloggers
- Setting Up in My Space
- Posting on YouTube
- Mastering Word of Mouth Conversations
- Setting Up a Photo Blog
- How to Get Traffic To Your PhotoBlog
- How To Generate Buzz
- How to Use Linked In
- Conducting an SMS Campaign
- Nailing the Tricks to Viral Advertising
- Researching Word of Mouth
- Measuring Word of Mouth
- Keeping it Ethical
- How to Look At Social Media from 3 Corporate Angles
- Steps to Building Brand Communities
- Mastering The Ultimate Question You Should Be Asking
- BuIlding Great Brand Experiences
- Setting Up Corporate Blogging Guidelines
- Building Your Social Media Optimization
- How to build Consumer Generated Media
- How to Harness Happy Employee Word of Mouth
- How to Start a Wiki
Visit Sean’s website http://www.agentwildfire.com/
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