Ron Dembo, part 2

Ron Dembo just asked the PROFIT 100 CEOs how many measure carbon in their business. One hand went up.

Three years from now, he advised, the number will probably be 100%. "That's what's coming," he said.

"The age of cheap energy is over," says Dembo. "We have to live more sanely. If your business is dependent on cheap energy, it won't be cheap going forward."

Should your business be getting ready for carbon trading?

"This country is so well positioned to be a leader in green business," says Dembo. "This is a huge opportunity. Just open your eyes and grab it."