Innovation is key to the future. But most organizations aren't very good at it, says Richard Worzel. In fact, they don't even like it.
Three reasons why:
* You have to take risks.
* You have to do things you're not good at.
* You have to be willing to fail.
"The heart and sould of innovation is the ability to make correctible mistakes."
The problem is, too many North American companies wait till a new product is perfect. "When the rollout of your product doesn't work the way you want it to, you have to be willing to change it."
You need an attitude of continuous improvement. "Kaizen" turned Toyota into the world's largest car maker. "Look for small improvements," says Worzel. Wal-Mart saved $21 million in one year after demanding that detergent mannufacturers produce more concentrated product, reducing packaging size and weight, and ultimately reducing Walmart's shipping costs.
"Don't wait for the big honking improvement, because it may not come." Small improvements may be bigger than you think they are.