This issue features "The Next List," mini-profiles of amazing thinkers and doers who are pushing technology and business forward.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzXnrF8RIQf-629KwXltKIjm7vmvRNKkJXvUEpnw957AzhS6biQDRLUiXrnZTWsM6vIMbqWu91uQOUvPL28DMwmgHqwWZQ50vJT4LryNoVurn3bi7gHxzHmpcfGk3F_v53vyh2Ig/s200/regina_dugan024.jpg)
I loved this quote from Regina Dugan, who's head of ATAP (Advanced Technology and Projects) for Google. Regina's projects include a modular snap-together smartphone, and a tablet that maps your surroundings in 3-D.
Her advice: Fear irrelevance more than failure.
The quote: "It's more important to fail at something that matters than to succeed at something that doesn't."
This quote should be turned into a poster and hung on every entrepreneur's office wall.
"It's more important to fail at something that matters than to succeed at something that doesn't."