Tuesday, April 01, 2008

Handy Pocket-Sized Startup Guide

If you're interested in startups, or you know someone who is, run out and pick up a copy of today's Financial Post Business Magazine (April 2008 issue). It has an insert containing the entire 12-part startup series I wrote earlier this year for the Post, "12 Weeks to Startup."

Thrill once again to headlines like "Know your market by testing, talking," and "Dreaded paperwork comes before fun." Learn the three pitfalls of most business plans, and the three pillars of successful marketing plans. Find out what to do on Opening Day, and what to start doing the day after that.

To read the original "12 Weeks" series online (and in expanded form), click here. Special Bonus: You can also watch my "12 Weeks" videocasts at the same site.

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