No Ho Ho: Antiquated, one-size-fits-all marketing model; all customers pay the same price
Yes: Prepares an annual operating plan, and checks it twice
No: Hiring practices include recruiting only elves in his workshop
Yes: Popular brand is known the world over
No: Failed to control his intellectual property, meaning anyone can use his image to sell anything
Yes: Exports to over 200 countries
No: Tax and visa status unclear; not good with paperwork
Yes: No. 1 in market share
No: Only works two days a year
Yes: Creates incredible value for his customers
No: No known succession plan or exit strategy
Yes: Has clearly defined communication plan focusing on one positive message:
Merry Christmas to all!
And best wishes for a happy holiday, and a prosperous New Year!
1 comment:
In October 2010, Australian entrepreneur Sebastien Eckersley-Maslin embarked on a bold business challenge: become the Smallest Multinational in the World. Follow Sebastien's whirlwind journey around the world as he attempts to prove that with the right entrepreneurial spirit, you don't need to be big to be big. Sebastien International tells the inspiring story of a unique business adventure.
Watch his video and be inspired @ http://bit.ly/hWQbtu
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