I wrote the words below in an email today to a friend in business.
Then I realized it could be a blogpost. Maybe the most important post I've ever written.
It's about the green energy transition. It's about your future, and mine. The future of business, the future of the planet, and the stark choices ahead of us.
Transformation is always hard. But what people don't realize is that the transition has already begun. You can embrace it now, or watch the tide sweep away the wasteful "old world."
Here's my email.
I believe the climate issue is about to become BIG.
Because it's not just about fear any more. It's about action. It's going to be more and more about heroes, not villains. Financiers and funds, entrepreneurs, environmentalists, technology geeks, authors, promoters, pioneers, champions. Building new systems and technology, creating jobs, saving the planet.
THIS is what we've been waiting for. Action on every front. Doing, not undoing. Change rooted in passion and invention, not regulation.
It would be a shame if we're not ready.
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