Wednesday, December 24, 2008

Timely Tips for Business Leaders

This week’s National Post column presents a year-end grab-bag of business tips, on everything from making the most of holiday downtime to five low-cost ways to generate new business. (I plundered scores of unread email newsletters in my inbox to find relevant, easy-to-implement tactics and tips. )

Adjust product portfolios
Consumers in a weakening economy will trade down to products that emphasize value. Reappraise demand for each item in your product line. Focus on multi-purpose goods rather than specialized products. In grocery categories, quality house brands will eclipse national brands. Industrial customers prefer to see products and services unbundled and priced separately.
Source: Business Bulletin, from Toronto accountants Bennett Gold

Read the full story here.

It's easy, lazy reading for the ho-ho-holidays!

1 comment:

Stuart R. Crawford said...

Hi Rick, Merry Christmas to you. I trust that you are enjoying the season even with the weather in Southern Ontario. I have been talking about value and even bandaid type fixes being the normal activity during this economic downtown. I found this post awesome and really something that us entrepreneurs need to focus on especially in 2009.


Stuart Crawford
Calgary, AB