Thursday, December 31, 2009

Banish these bad business habits

For my column this week, the editors of the Financial Post asked me to contribute to their “Out with the Aughts” series marking the end of the decade. I took this as a cue to talk about some of the bad habits that Canadian businesses have picked up since 2000.

Based on the comments I've received, a lot of people identify with these bad habits. So let’s all look forward to eliminating them in 2010.

If you build it, they will come: Simply setting up a website won't bring thousands of customers to your door.

Wilful blindness: The tendency to say, "We can get along perfectly well without..." (choose your innovation: Facebook, Twitter, colour printers, spreadsheets, profit-sharing, consultants, a sales rep in Red Deer).

Hire now, ask questions later: We are seeing a return to diligent resume (and reference)checking.

Low-dollar denial: Business owners understand that they have to reinvest in productivity or fall behind.

Take a number and wait: Businesses today have to run on customer time.

Competing on price: Clients today have more choices than ever, so you must create the best customer experience you can afford.

Exporting is for Experts: E-commerce makes exporting possible for just about everybody.

Treating customers as a mass: It takes only a moment, sometimes just a word, to make customers feel special.

Neglecting Trust: Say what you do, do what you say. Dance as if everyone's watching.

Negativity: We are privileged to live in a time of unremitting change. For resourceful, optimistic entrepreneurs, the next decade could be a perfect 10

For more details and the full story, click here.

I wish you a safe, healthy and prosperous new year.

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