Wednesday, February 02, 2005

Necessity and Imagination

I had a great meeting with my longest-serving client yesterday. We have been working together writing articles to promote his business for many years. Long ago, we began to worry we would run out of topics; how could his business generate enough new ideas to keep us going?

Yet again, however, we proved to be the Energizer Bunnies of Ghostwriterdom. We came up with three good stories, and at least four new story ideas to pursue. It’s a testament to the power of imagination and commercial necessity combined.

As I face the daunting prospect of filling space on this brand new blog, I take heart from this experience. There will always be new topics. Just as there will always be opportunities.

Necessity and imagination are the heart of all entrepreneurship.

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